By Gillian West

For the global launch of Kérastase Worldwide’s new creation Resistance Thérapiste the luxury haircare brand has launched a humorous online campaign featuring three women confessing all to their hair-obsessed therapist.

On the couch each woman presents a real psychological issue from being over worked to being too in control with the therapist – played by Eric Roberts – revealing the issue at hand is really her hair.

Each episode ends by inviting viewers to share their #HairConfession with the campaign aiming to stop women feeling guilty about the damage they do to their hair.

Agency: Publicis 133

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Source: The Drum