By Minda Smiley

Kraft plays mind games on viewers in its latest quirky spot to promote the company’s single cheese slices.

Created by Toronto-based Union, the narrator of the ad convinces those watching that if they’re craving a grilled cheese, they just might begin to think that the orange square on the screen is in fact a Kraft Single.

The video features the sounds of a grilled cheese being made as the orange square slowly turns into a slice of melted cheese in the ‘warm embrace of pillowy, toasted bread.’

By the end, he reminds viewers that the sandwich is only in their minds – and Read full story ›

Source: The Drum