By Staff Writer

Lloyds have returned to the black horse for a grand statement about how the bank has been by our side for 250 years in this moving film by Rogue’s Sam Brown.

It’s an unashamedly emotional piece of work which aims to reconnect the bank with the customers who rely on it. The film cleverly ups the ante as it unfolds with each vignette having slightly more impact than the last.

As Lloyds TSB, the bank was at the centre of the banking collapse of 2008 and, in truth, it’s a long way from fully restoring its reputation. But this film proves that Read full story ›

Source: The Drum