Lynx has added fuel to the long-burning rivalry between Australia and New Zealand with a cheeky new campaign to promote its newest fragrance, Lynx Australia.
The campaign, which features New Zealand actor Julian Dennison (Hunt for the Wilderpeople), launches the new fragrance by promoting the confidence it can provide men – even kiwis.
The ad sees Dennison play Humphrey, a young man in awe of his older brother’s talents, in particular, his ability to talk to girls. Humphrey is surprised to discover that his brother’s secret is just to be himself and to wear the fragrance of New Zealand’s rival Read full story ›
Source: The Drum
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