Mercedes-Benz and French illustrator Mcbess have revealed the last spot in their Tongue Twister campaign, which promotes Mercedes’ smart safety systems through mind-bending imagery and alliterative audio.
The new film, entitled Deer, dramatizes a fast and complicated traffic situation as a tongue twister, told poetically from the perspective of a specific safety system.
Mcbess, who ‘doesn’t do colour’ and is inspired by Fleischer Studios’ original cartoons, illustrated the story of a Mercedes that has a near run in with a deer in the dark. The film aims to showcase the usefulness of the car’s Night View Assist.
Conceived by Mercedes-Benz’s lead agency, Read full story ›
Source: The Drum
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