By Gillian West

McDonald’s compared its Big Mac ingredients to iconic films in its Oscars ad spot last weekend.

Set to the soundtrack of many a movie – Debussy’s ‘Clair de lune’ – the simple ad likens movies such as King Kong, ET, Jaws and The Silence of the Lambs to the fast food chain’s signature burger.

The reminder that ‘Lovin’ takes the right ingredients’ might be minimalist but we think McDonald’s played a winner with this one.

Advertising Agency: Leo Burnett, Chicago, USA
Chief Creative Officer: Susan Credle
Executive Creative Director: John Hansa
Creative Directors: Tony Katalinic, Colin Selikow, Vincent Cook
Associate Creative Directors: Chris Walker, Alan Shen
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Source: The Drum