By Staff Writer

This year Pepsi has dropped the traditional firework effect to celebrate the start of the New Year, in favour of a chain reaction effect using ping pong balls, mouse traps, and an explosion of colour.

The drinks giant released the video on its YouTube channel yesterday (29 December) and has already clocked up nearly 70,000 views overnight.

It used 2,014 mouse traps in the video and 2,015 Ping Pong balls to set off an eye-catching and highly visual chain reaction, all in the brand’s colours of red and blue and white.

The project, which took three months to plan, was captured in a Read full story ›

Source: The Drum