By Gillian West
River Island has changed direction embracing TV advertising for the first time ever with a new campaign airing from today (Monday 1 September).
The subtlety stylish autumn winter campaign features two models in an apartment stripping off their respective River Island garments for one another.
Created and shot by Rokit’s Rohan Blair-Mangat we applaud River Island for being one of the few big high street fashion chains to take to TV screens.
The spot will also be shown on video-on-demand platforms and in cinemas.
Source: The Drum
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