By Gillian West
Scottish Power has teamed up with director Liz Murphy of Nice Shirt to create its latest campaign focusing on family life over the course of a year.
As the months come and go the ad follows the events both big and small – including birthdays, Christmas and microwave dinners – that Scottish Power plays a quiet hand in.
Positioning itself in the background, the ad pays dividends for Scottish Power offering an altogether more personal touch.
Source: The Drum