By Gillian West

Scottish Power has teamed up with director Liz Murphy of Nice Shirt to create its latest campaign focusing on family life over the course of a year.

As the months come and go the ad follows the events both big and small – including birthdays, Christmas and microwave dinners – that Scottish Power plays a quiet hand in.

Positioning itself in the background, the ad pays dividends for Scottish Power offering an altogether more personal touch.

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Source: The Drum