By Amy Houston

The brand, a favorite among skincare lovers, has shunned a flashy, celebrity-endorsed campaign in favor of spotlighting its clean ingredients. It’s the best ad today.

The Ordinary is championing science over celebrity in its latest outdoor campaign, which highlights all the ingredients in its products. Known for its no-nonsense approach to naming its lotions and potions, the brand is advocating for transparency within the beauty industry.

What makes this ad brilliant is that it emphasizes what’s inside its products in a way that is distinctive to the brand. Notably, the color palette remains entirely monochromatic, a signature characteristic of the brand’s identity.

The Read full story ›

Source: The Drum