By Amy Houston

The new global brand platform comes from ad agency Adam&EveDDB and also features a new logo and package design.

In a nod to its two-bar design, Twix celebrates the joy of having it all, as the chocolate bar gives you a good thing twice.

The campaign, ‘Two is More Than One,’ evolves the Twix brand from the idea of choice and opposition (left or right ) to one of having it all; after all, it is a cookie and a candy bar, chocolate and caramel, crunchy and chewy.

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Source: The Drum