By Gillian West

Having struggled to communicate the need for time-saving DIY devices in the past Bosch has turned to humour for its latest campaign.

Working with Media Bounty, ‘Don’t do a Dave’ aims to appeal to soft DIYers and has certainly appealed to The Drum Creative Department readers winning this week’s Ad of the Week.

The ad sees Dave come a cropper when he tries to find a short cut for washing his car ahead of picking up his mother-in-law.

Credits

Agency: Media Bounty, London, UK
Agency website: http://www.mediabounty.com/
Creative Director: Sami Abusamra
Art Director: Rosie Clarke
Additional Credits: Producer: Charlotte Gabbitas

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Source: The Drum