By Gillian West

TBWALondon’s compelling film campaign for Coco de Mer ‘X’ clearly struck a chord with Creative Department readers securing this week’s Ad of the Week.

The collaboration between TBWALondon and Rankin aims to engage people in a new, liberated conversation around desire.

Shot by an ensemble of directors and photographers the concept was created by TBWALondon creative director, Walter Campbell, and immerses the viewer in the deepest desires of the erotic imagination.

Running online and in cinemas the creative is a rollercoaster ride of images, from seemingly banal everyday moments to evocative images of Coco de Mer lingerie.

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Source: The Drum