By Gillian West

Poet Dr. John Cooper Clarke has collaborated with the National Trust to pen the start of a new poem reflecting the nation’s love affair with the coast.

Voted ad of the week by The Drum’s Creative Department readers, the collaboration between Mischief PR, Mindshare and 18 Feet & Rising aims to encourage the nation to share their passions for these beautiful places and raise awareness of the care needed to manage them.

Celebrating the 50th anniversary of the National Trust’s Neptune Coastline Campaign, the conservation charity is asking people to help complete the poem by submitting contributions that sum up their love Read full story ›

Source: The Drum