AdBlock Plus has shed some light on the “murky” world of how it makes money from its so-called ‘acceptable ads’ programme, revealing in a blog post that the bulk of its revenue comes from a minority of publishers.
The ad blocker claimed it is the “middle way” of not blocking every ad but instead allowing some through (a model which has drawn criticism both from users and publishers.)
But, to decide which publishers will have to pay to let adverts bypass AdBlock’s tech, the company goes by the general rule that “[…] only advertisers that stand to gain more than Read full story ›
Source: The Drum
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