By Seb Joseph

Adidas has created its own riff on the popular ‘Thug Life’ Vine meme as part of a social-driven campaign that will bring rising Premier League star Dele Alli to the fore of its marketing for the first time.

The sportswear manufacturer is no stranger to dipping into the zeitgeist to try and cut-through to football fans and its latest campaign co-ops one of the most viral memes of the moment.

“Thug Life” videos, so called because the videos, vines and memes parody moments that take a surprising “thug” turn while set to hip-hop music have emerged as one of the more popular Read full story ›

Source: The Drum