A new painted bus Routemaster format by Exterion Media has been unveiled in London, with Adidas kicking off as the first advertiser.
The sporting company saw 32 entire buses painted black as part of its “all in or nothing” World Cup campaign.
The 32 buses, one for each of the teams taking part in the tournament, took to the streets from Saturday 24 May and will be a fixture on the capital’s streets throughout the games.
Jason Cotterrell, managing director for Exterion Media UK, commented: “We’re particularly proud to be part of such a fantastic campaign with Adidas. Painting the entirety of Read full story ›
Source: The Drum
Industry News