By Russell Parsons

The sportswear giant said at an investor day in Germany yesterday that it will “over proportionally” invest in marketing its apparel and equipment in Los Angeles, New York, London, Paris, Shanghai and Tokyo. It adds the bulk of investment in “talent and attention” will also rest in those six cities.

Global sales boss Roland Auschel said consumer trends are increasingly being centered in major cities and Adidas should follow: “Global brands are created in global cities. If we win running in New York and Los Angeles, we will win running in the US. Therefore, we are committed to win market and Read full story ›

Source: Marketing Week