By Seb Joseph

Adidas is the first major brand to use Twitter’s newly-launched Meerkat-style service that will see it live stream Real Madrid star James Rodriguez pen a new deal with the Champions League holders.

The event is being streamed live from Adidas HQ in Herzogenaurach, Germany for fans to watch and comes a day after Twitter unveiled the service, dubbed Periscope. It means that Adidas can embed the video into its Tweets, a move it hopes will give its snackable content greater virility on the micro-blogging site.

Twitter acquired Periscope two weeks ago in a move to douse the emerging threat posed by Meerkat, Read full story ›

Source: The Drum