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Adland on alert as LinkedIn & Pinterest come under legal fire for ad tracking practices

on Oct 25, 2024 | 0 comments

By Kendra Barnett

Both platforms have been accused of significant GDPR violations this week over their advertising practices. But experts say that steep fines may not be enough to deter bad behavior – and that more intensive remedies are needed.

This week, both Pinterest and LinkedIn have found themselves under the regulatory microscope over their data tracking practices.

Microsoft-owned LinkedIn on Thursday was slapped with a fine of €310m – about $336m – by the Irish Data Protection Commission (IDPC), Europe’s most active big tech regulatory enforcer, for privacy violations related to its tracking ads business.

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Source: The Drum