Adobe Systems is in talks to acquire cloud-based marketing software company, Marketo to combat Microsoft and Oracle according to reports.
According to VentureBeat, the acquisition of Marketo, which offers business-to-business marketing applications, would complement Adobe’s marketing business.
Marketo was acquired by private equity firm Vista Equity Partners Management for $1.8bn two years ago. Adobe is expected to pay more than that to acquire Marketo should th new deal progress.
Adobe previously bought e-commerce services provider Magento Commerce from private equity firm Permira for $1.68 bn to bolster its Experience Cloud business.
Source: The Drum
Industry News