By Kyle O'Brien

Getting a public service message to the masses isn’t easy, especially in a crowded media environment. Enter Safety Squirrel, a fast-talking rodent who is out to warn Californians about the danger of power lines.

Southern California Edison picked a squirrel for its relatability to power lines, as the fuzzy-tailed beasts are often seen traipsing along them like an agile tightrope walker.

‘Safety Squirrel’ is a campaign by IW Alliance, consisting of Dailey, GP Generate and IWGroup. It features a frank, quick-tongued squirrel who dispenses rapid-fire real talk about how to behave near power lines. Whether he’s saving a partygoer’s errant metallic Read full story ›

Source: The Drum