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Ads we like: Milk cartons are swapped for a modern day alternative for Missing Person Week

on Aug 10, 2018 | 0 comments

By Charlotte McEleny

Missing Persons Advocacy Network (MPAN) has taken a traditional form of seeking information around missing persons and given it a modern twist, placing stories about missing people on biodegradable coffee cups.

The campaign, by WhiteGREY in Australia, uses the cups to tell the stories of six missing people and will be placed across cafes in Melbourne, a city famed for its coffee culture.

The idea is to update a tried and tested format, replacing the black and white images that is associated with missing people notices and adding more colour, to depict the human stories behind them.

MPAN CEO, Loren O’Keeffe, said: Read full story ›

Source: The Drum