By Kyle O'Brien

If you were watching TV on the west coast in the 70s and 80s, you saw Rainier Beer ads featuring larger-than-life ‘wild’ Rainiers – essentially beer bottles and cans on legs – roaming the Pacific Northwest wilderness: their natural habitat, according to advertising legend.

Today, creative agency DNA has brought back the mystical beings with a call to action to ‘Rewild the Rainiers.’

Now those wild Rainiers have been tamed, and are roaming among the people, gyms, streets and offices of urban dwellers. The new campaign encourages beer drinkers to ‘rewild’ their Rainiers back to their natural habitat – out in Read full story ›

Source: The Drum