By Rebecca Stewart

With the season finale poised to air tonight (31 Oct), the Great British Bake Off’s first group of advertisers reveal how they’ve benefitted from the Bake Off bump.

Great British Bake Off’s shock £75m move to Channel 4 opened up the commercial biscuit tin and questions were raised about how the broadcaster would strike the balance between bringing value to advertisers while retaining the loyal audience.

When it comes to the numbers, the proof, is indeed, in the pudding. GBBO has been the most successful series for C4 in over six years, averaging an overnight audience Read full story ›

Source: The Drum