By Reuben Webb

“Can a man still be brave if he’s afraid?” ~ Brandon Stark, Game of Thrones

The advertising industry has reason to be afraid. But is it because it is under threat from rogue creatives using the B word (brave) at exactly the wrong time? As far as systemic industry problems go this doesn’t sound like the worst. Seeing the client’s point of view when selling creative is certainly good advice. But on the subject of bravery, surely we need more not less?

The industry is clearly still brave enough to criticise the creative community whenever it fancies. Those wayward, Read full story ›

Source: The Drum