TV advertising, once the primary way for brands to connect with young audiences, is on the decline. Only 33% of Gen Z watches TV, and just over half of millennials have a cable or satellite TV subscription. And, while these generations may opt for streaming services over traditional TV, there’s a telling sign that another channel is moving up in the advertising world – video games.
Recently, Netflix’s chief executive officer admitted that when it comes to vying for screen time, video gaming, not other streaming services is its biggest competitor. To put the audience size in perspective, Netflix has 167 Read full story ›
Source: The Drum
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