Sometimes the future takes root in the mundane. For Matt Scheckner it was a random phone call in July of 2002. Abby Hirschhorn, DDB Worldwide CMO, was looking for a big idea in support of an effort led by 4A’s Chairman Ken Kaess and CEO O. Burtch Drake to attract young talent, boost the image and morale of the industry, and reaffirm New York as a global advertising hub.
A producer in his bones, Scheckner seemed a natural choice. He made a name for himself as the founding Executive Director of the New York Sports Commission at just age 23 after Read full story ›
Source: The Drum
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