By Sam Anderson

The battle for attention is nothing new for advertisers, but its frontiers are ever-shifting. We gathered ad execs from The Drum Network to map out the terrain.

One of marketing’s latest credos is that advertisers’ job is to ‘stop the scroll’. It’s a telling slogan, evoking THE SCROLL as a monolith to be battled, and we humans doing the scrolling as (at most) the mindless meatbags attached to the thumbs attached to the phone performing the scroll.

Not all that charitable to the already embattled race of humanity, then, but true enough: whether you’re advertising on TV, app, or print, you’re vying Read full story ›

Source: The Drum