By Tim Lindsay

This week Grenoble became the first city in Europe to officially say ‘non’ to outdoor advertising, announcing plans to cancel its contract with JCDecaux and remove all of the city’s 326 advertising hoardings and billboards by April next year.

In its place? 50 trees, as part of a campaign promise from the recently elected Green Party in the region, with the remaining spaces offered to local social and cultural groups.

“The municipality is taking the choice of freeing public space in Grenoble from advertising to develop areas for public expression,” said mayor Eric Piolle of the Green Party.

Grenoble isn’t the first city Read full story ›

Source: The Drum