By Chris Sutcliffe

As research demonstrates that lockdown has enflamed some existing pain points for agencies, we’re taking a look at what needs to change. In this article we hear how lockdown and the lack of chemistry meetings have removed the impetus for clients to feed back to agencies – and the unfortunate impact that has had on the relationship at the core of the marketing ecosystem.

The pitch process is a conversation. From the initial approach to the follow-up – whether the outcome is successful or a failure – pitching is an extended dialogue between agency and client.

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Source: The Drum