By Mike Nutley

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For many marketers, the Covid-19 pandemic has meant having to respond to changing circumstances faster than ever before.

Audi has kept customers up-to date about changes to showroom opening conditions around the world as governments have modified their lockdown rules. Direct Line performed more experiments on its website in 12 weeks at the height of the UK crisis than it had done in the previous three years. TSB relaunched its friend referral scheme in six weeks.

What all these companies have in common is they use an agile approach Read full story ›

Source: The Drum