Agile responses to marketing challenges: Unilever and Grab on collaboration for good
By Shawn Lim
With countries in South East Asia (SEA) working hard to ensure their people’s health and safety needs are met during the Covid-19 pandemic, transportation and adapting to the digital economy have become extremely critical, leading to two big brands in the region coming together.
Singapore-based super app Grab and FMCG giant Unilever have joined forces to protect Grab drivers and riders on its ride-sharing platform, as well as support the livelihoods of small business owners as they weather the impact of the pandemic.
“Working with Grab will give Unilever the opportunity to create a clean and safe commute for drivers, passengers and Read full story ›
Source: The Drum