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Agile responses to marketing challenges: Unilever and Grab on collaboration for good

on Aug 31, 2020 | 0 comments

By Shawn Lim

With countries in South East Asia (SEA) working hard to ensure their people’s health and safety needs are met during the Covid-19 pandemic, transportation and adapting to the digital economy have become extremely critical, leading to two big brands in the region coming together.

Singapore-based super app Grab and FMCG giant Unilever have joined forces to protect Grab drivers and riders on its ride-sharing platform, as well as support the livelihoods of small business owners as they weather the impact of the pandemic.

“Working with Grab will give Unilever the opportunity to create a clean and safe commute for drivers, passengers and Read full story ›

Source: The Drum