By Raquel P

We’re still in the early days of AI adoption and promises abound of how it will revolutionize PR. Raquel P of Propellernet cuts through the noise by focusing on the small, critical ways the tech can help with everyday work.

Open your LinkedIn right now and you’ll see AI hyped as the ultimate PR game-changer, streamlining media monitoring, automating press releases, and optimizing campaigns with a few mystical prompts. But for many of us in digital PR, the reality isn’t quite so seamless.

Tools hailed as the next BIG THING™ often flood us with data but don’t effectively prioritize what’s relevant. Read full story ›

Source: The Drum