AIA Group Limited, Asian life insurance group and global principal partner of Tottenham Hotspur Football Club has appointed global media platform Dugout to execute marketing campaigns.
The partnership further aims to raise awareness about the football activity across social media in Asia and increase viewership.
Content will be published on a AIA Dugout microsite where fans will be able to interact with exclusive features, videos, interviews and activations with players.
AIA Group chief marketing officer, Stuart A. Spencer said: “As the Global Principal Partner of Tottenham Hotspur, AIA is delighted to work with Dugout to create closer engagement with football fans Read full story ›
Source: The Drum
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