By Seb Joseph

If a movement is a community on the move, then one of Airbnb’s ongoing challenges is how it can support communities that move and act at scale.

It doesn’t sound too taxing for a business that had 80,000 members create their own versions of its logo but even the most community-driven brands need outside help sometimes. Particularly, when in the case of Airbnb it wants to enhance its standing in local communities in a way that goes beyond the “main commercial corridors” of the tourism space. If it can help its hosts build up their neighbourhoods as travel destinations, then residents Read full story ›

Source: The Drum