Discount retailer Aldi mocked its rivals’ participation in the Black Friday phenomenon which saw fights break out all over the UK as shoppers tried to snag a bargain.
While the UK’s ‘big four’ supermarkets Asda, Tesco, Sainsbury’s and Morrisons adopted the American shopping gimmick, Aldi refrained, instead issuing a snide tweet claiming to always offer the lowest prices.
It said: “We think we did #BlackFriday last week. Although it was just called Friday”
Hmm, we think we did #BlackFriday last week. Although it was just called “Friday”. And it’s the same every day! pic.twitter.com/t6owEsH8wJ
Source: The Drum
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