By Gillian West

Alfa Romeo has put the colour red, a colour integral to the brand’s identity, at the heart of its latest £1m campaign.

Created by Doner, ‘Made of Red’ encapsulates the passion and attitude evoked by the colour and launches on Instagram this week before running across TV, press and online.

The Instagram initiative encourages people to post pictures inspired by the Made of Red campaign with the #MadeOfRed hashtag. Fans are free to find inspiration from anything and everything associated with the colour red, the best entries will be collated and ‘re-grammed’ on Alfa Romeo’s account, gradually creating a Made of Red Read full story ›

Source: The Drum