With the deadline for General Data Protection Regulation (GDPR) compliance in sight, 45% of UK marketers have said their business is setting money aside to cover any potential fines issued by regulators.
According to research published by data management platform Ensighten, which surveyed over 150 UK brand and agency-side marketing decision makers, just 26% of respondents said they felt “very confident” that their data governance procedures were robust enough to be classified as compliant by the looming 25 May deadline.
With less than one month to go until the Information Commissioners Office (ICO) starts enforcing the rules in the UK, Read full story ›
Source: The Drum
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