Alton Towers owner Merlin Entertainment has issued a £40m profit warning after it “significantly reduced” its marketing activity ahead of the peak summer period following the rollercoaster crash in June.
Merlin said it expects its full-year earnings, which were initially expeced to be around £87m, will fall to between £37m and £47m after the Smiler ride accident, which left five people with life-changing injuries.
The warning is blamed on both the reduction in marketing and the temporary closure of the park and subsequent closure of two other rides, which “significantly” reduced volumes at Alton Towers Resort and, to a lesser Read full story ›
Source: The Drum
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