By Audrey Kemp

In an era dominated by technology, the insurance brand seeks to redefine priorities by conveying the significance of human connection.

Amica Insurance, known for its auto, life and home insurance services, has unveiled a compelling creative campaign that encourages consumers to reflect on the importance of genuine human relationships in an increasingly automated and digital age.

The new creative, which comprises the 90-second hero spot, ‘More Human,’ and two 15-second shorts, ‘Best Friend’ and ‘Together,’ aims to shift the focus from screen-dominated interactions to the fundamental value of personal connections. . This campaign builds upon Amica’s existing brand platform introduced last year, Read full story ›

Source: The Drum