Budweiser is committed to advertising on football’s biggest stage, but the brand is making a conscious shift from “pure entertainment to more purposeful messaging,” according to a company marketing executive, Ricardo Marques.
Celebrities such as Rihanna and Amy Schumer have already announced commercial boycotts for February’s Super Bowl, citing “deep inequality and endless racism” in the National Football League. Marques, AB InBev’s group vice president of marketing core and value brands, acknowledged the uneasiness surrounding the league, but said Budweiser will continue its tradition of advertising during the game.
“We have a captive audience of people that would Read full story ›
Source: The Drum
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