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Amstel Russia turns the stock pub phrase 'hold my beer' into a saga of enduring friendship

on May 16, 2018 | 0 comments

By Katie Deighton

Amstel‘s latest spot for the Russian market is a testimony to friendships formed over a pint or two, and the lengths one mate will go to when devoutly keeping a promise to hold another’s beer.

In the film, two modern day blokes meet at a pub in an unspecified cutesy European location. One asks the other to hold his beer while he heads to the bathroom, however a misstep leads the toilet-goer onto a boat and off to sea.

Months pass and the seasons change, yet the accidental seaman’s friend continues to wait while holding the beer. His charge soon turns Read full story ›

Source: The Drum