Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

An interview with ELEAGUE GM Christina Alejandre ahead of this weekend’s championship

on Jul 29, 2016 | 0 comments

By Adam Flomenbaum

In 2015, Turner and WME/IMG joined together to great an eSports league, ELEAGUE, centering around Counter-Strike: Global Offensive. Turner’s involvement, along with hosting games at its facility in Atlanta, included a commitment to air live matches each Friday – a major step forward in catapulting eSports into the mainstream.

Twitch has also hosted the broadcasts, and yesterday it was announced that Twitter will be livestreaming this weekend’s semifinals and finals. TBS has been enjoying a nice ratings bump throughout the summer from a demo coveted by advertisers, and eSports fans will surely be tuning in across TBS, Twitch, and Twitter to Read full story ›

Source: The Drum