By Gillian West

In launching its first TV campaign for its range of roast and ground coffee, Taylors of Harrogate wanted a creative that moved away from the “style conscious and image led” advertising which currently dominates the sector, approaching long-term creative agency BMB with a brief to bring it back to “the juice” and the “experience of drinking really good coffee.”

Speaking with The Drum, BMB creative director Simon Bere explains that creatively the agency wanted to do something unexpected for the category. “Taylors coffee is already a bestseller so it’s known for being a very good product, but this is the first Read full story ›

Source: The Drum