By Amy Houston

Earlier this month, fashion brand The Woolmark Company made a stance on synthetic clothing with a dramatic campaign that featured people trying to escape a swimming pool filled with murky crude oil.

The brief was founded on the statistic that every 25 minutes, an Olympic-size swimming pool’s worth of crude oil is used in the production of polyester garments. It wanted to make that shocking stat known to shoppers worldwide.

Initially Woolmark approached film directors Sil van der Woerd and Jorik Dozy, from production company Park Village, who worked on the Wasteminster campaign from Greenpeace last year. That campaign Read full story ›

Source: The Drum