By Sam Anderson

As news happens and content calendars reign, some brands try to be heard at every opportunity. But, learning from the more misguided responses to Queen Elizabeth II’s death, should they sometimes stay shtum? We asked five marketing and PR experts.

Julio Taylor, chief executive officer, Hallam

I see why brands feel the need to jump on topical trends. If it suits the brand or your values, sure, get involved – but there’s an assumption that being ‘on-topic’ is going to grow awareness or even that it’s ‘doing the right thing.’ This isn’t always the case. By merging into the great Read full story ›

Source: The Drum