By Jennifer Faull

Thirteen-year old premium crisp brand Tyrrells has built its success on the back of a strategy that has never included broadcast media. It unashamedly questioned the effectiveness of traditional advertising as media consumption became increasingly fragmented, and instead preferred a unique blend of “packvertising”, word of mouth and social media to reach consumers one by one.

However, following the arrival of a new marketing boss last year and faced with the next stage of its growth, it has for the first time invested £750k in an out of home campaign that will run across London and the South East Read full story ›

Source: The Drum