By Charlotte McEleny

Ogilvy Vietnam has decided to give back two of its awards to Cannes Lions, after senior staff decided it was unfair as some of the work entered didn’t actually run in-market.

The work was for Rhino Rescue Project, a campaign which has won at both the Cannes Lions and the APAC Effies, according to Mumbrella. It is not known whether its wins at other awards will also be voluntarily rescinded.

A statement released by Ogilvy, said: “We determined that some elements of the campaign material created to support the NGO’s efforts to reduce Vietnamese consumer demand for rhino horns did Read full story ›

Source: The Drum