Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

App Store's 2014 profit 70% greater than Google Play's despite seeing 60% less downloads, says App Annie report

on Jan 28, 2015 | 0 comments

By John McCarthy

Apple’s App Store generated 70 per cent more app revenue than Google Play despite the Android platform seeing a total of 60 per cent more downloads in 2014, according to App Annie’s annual retrospective report.

Despite achieving a greater volume of downloads, Google Play was outshone by iOS – hinting at vastly superior monetisation of its service.

The study also found that Japan, South Korea and the US, collectively generated more app revenue than the rest of the world combined.

In 2015, App Annie projects strong app growth in Indonesia, Mexico, Turkey and Vietnam.

Travel and transport apps, such as AirBnB and Uber, saw Read full story ›

Source: The Drum